Wednesday, May 6, 2020

The Exhibition For A Juried Exhibition - 1276 Words

Having your piece chosen for a juried exhibition from a well known artist is great privilege and opportunity. For any artist contributing and looking to have their work recognized is an exciting stepping stone in their life. Opened for the public to view, York College Galleries presented the Philadelphia Sculptors juried exhibition, Mirror, Mirror: Artists Redefining Identity. This exhibition is a small collection that provides a little taste from the Philly sculpture community that includes a great mixture of different pieces. This exhibition is an eye opening environment that one must see for themselves. Mirror, Mirror is a free exhibition that welcomes the public to visit from the sixth of November to the 12th of December 2015.†¦show more content†¦They reach out to the public and create awareness of the importance and value of sculpture through exhibitions, and public forums (Philasculptors). The selected 17 submissions create an inviting environment that is bold, compl ex, thought provoking and communicates to many issues on a level that is relatable to everyone can relate to. The location of the exhibition is at Marketview Arts of York, Pennsylvania on the 3rd floor Gallery Hall. This particular gallery is an addition to the York College Studios at Marketview Arts that holds First Friday exhibitions and events. Like Mirror, Mirror, exhibition programs are featured that include shows of contemporary artists that are nationally known, as well as faculty and students. What makes York College Galleries more enticing is all events are free and open to the public. This is inspiring as an encouragement for many young art students near York as well as those who love the arts to take the opportunity to explore the the visual arts. On the third floor, right at the entrance where the doors are propped open, you knew this exhibition was Mirror, Mirror. It was stated clearly on the wall to your left when you first walk in. The gallery is a big open room with huge windows on one side of the room to provide as much natural light, with spot lights to provide more focus on the pieces. With only having one room dedicated to this gallery, the layout of where the pieces were

Introduction Multi-brand Direct Selling System Free Essays

string(48) " and strategies of the direct selling business\." Direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere In the world. Many people think of cosmetics, wellness products and home d ©cord as products that are often sold through direct sales, but add to that countless other product categories including kitchen products, jewelry, clothing, organic gardening applies, spa products, scrapbook supplies, rubber stamps and more. We will write a custom essay sample on Introduction: Multi-brand Direct Selling System or any similar topic only for you Order Now During the past couple of years, Callahan City has catered the location and opportunities for business ventures. Some of the said businesses that have taken their bloom are In direct selling market. Callahan City opened Its gateways to direct selling companies like Nathan, MESS, Departure Brands, Avon, Personal Collection and many others, which became the norms and extra sources of income for some of the household mothers across the province. Having Callahan City as the location of choice for the ranches of these brand names, multi-brand outlets from other municipalities sprout. Direct selling outlets, are managed by individual members registered in a brand, which gained their own set of dealers. At first, a member will need to register Is a brand. Or example, he/she needs to be a registered dealer for Nathan to place an order directly to the Nathan branch. A Nathan dealer will have an option of purchasing the product by cash, with 22% discount, or placing an order by credit which will give him/her 2 months to pay benefit. In purchasing products by cash, there are no limits on purchase amount and no additional requirements. However, if a dealer wants to place an order by credit, he/she needs to have a checking account from any bank available within the country. The Nathan branch will get at least 10 blank checks Initially which postdated 2 months after the date of order. By doing these, Nathan branch will have a way to collect the amount needed for the placed order when the due date arrives. Initially, a registered Nathan dealer will have a maximum credit limit of UP, 000 which means that he can only order 22,000 worth of products by credit with corresponding 22% discount on all products. By time, this reedit Limit will Increase If Nathan recognized them as good payer (without past due records). Bilaterally, as his/her credit Increase, he/she can recruit new dealers under his/her name, on which can order directly from branch (which will follow the same procedure and requirements of the branch) or order from him. If a dealer/member reach a goal of either PEP,OHO within a single month or PEP,OHO within 2 months, he/ she will be promoted as a Fashion Pro(step higher than a dealer). With this, his initial 22% discount will be upgraded to 40%. By having this kind of benefit, a dealer can circuit more dealers under his/her name, on which will place order to him (not from he can give his/her own dealer the 22% discount a new dealer is entitled to, and still keep 18% additional discount which will serve as his/her own revenue. By doing this, and he can now be categorized as a distributor. A distributor creates her own outlet which will then be the place for her own dealers to go to, inquire, place a product order and pay their dues. Similar procedures are applied on almost every other direct selling brand like Departure, Avon, MESS. Direct selling outlets can manage or eater multiple brands and can manage multiple individual dealers under one distributor. The outlets are the main link of the branch and the individual dealers who are not capable of reaching branches due to the distance between them and the hustles of commuting Just to get products. Since these outlets are intended to grow, task of monitoring the order and credit limits of its own dealers also grow. At current, the distributors are using manual monitoring of their dealers credit limit, orders and payments with an old fashioned ledger system on which they manually write down the list of credits and payments of dealer. Although brand branches uses a software that is provided by the brand, the direct selling outlets are left with manual monitoring of the credits and sales of their own dealers. At current status, there is no individual automated system that is created for the uses of these outlets since individual software of the brands are use solely for the branch operation. The outlet managers are left with the redundant work for monitoring individual sales and credits and the more dealers the outlet supports, the more paperwork the manager handles, the more likely human error will append in the computation and monitoring of the said sales and credits. This study aims to lessen the time being spent in manually monitoring the sales, credits and product inventory documents by providing an accurate and automated system that will not only help handle these files and records but will also help the outlet managers see projections future sales, get the clear view of the outlets performance per month, see the dealer’s information and performance and the dealers pending dues for them to take actions and important decisions immediately. B. THEORETICAL FRAMEWORK This study will consider the following theories in the design and implementation of the automated credit, sales and inventory system for direct selling distributors. This theory states that a careful planning process is necessary for direct sales people if they are to be successful. An analogy to a hurdle race seems to be appropriate to the direct sales process. If the salesperson cannot vault over each hurdle in its proper progression, he/she is unlikely to make a sale. (Gordon Stockholm 2009). This theory will support the study since the nature of the study is based on the current schemes and strategies of the direct selling business. You read "Introduction: Multi-brand Direct Selling System" in category "Papers" By understanding the theory, the outcome of the study will be guided accordingly in the main principles of the direct selling business. Business Management Theory This theory focuses on the principles and the practices of a business to attain its desired organizational goals conducting effective management. It is a range of approaches including the principles of accounting, public relations, operations, labor relations, time management to improve the performance of a business in some measurable or provable manner. This theory will support the study in consideration of business guidelines and reminisces in which the automated monitoring will follow. In this theory, all the principles especially the accounting, operations and time management will be deeply involved in the creation and designing of the automated system for the inventory of credits and sales of direct selling outlets. The Concept of Scientific Management The concept of Scientific Management is to perform the manual Job faster than the old process of inventorying and with the efficiency of the company service in sales and marketing. This theory is applicable in the study by means of replacing the manual practices hat a multi-brand direct selling outlet is using for monitoring credits, sales and inventory for its individual and group dealers. These practices are also time consuming and there are certain errors that can’t be avoided, mostly of having human errors. The proposed automated credit, sales and inventory system for direct selling distributors will helped to recover the process and attest that the concept of scientific management is applied in the study. C. CONCEPTUAL FRAMEWORK In generating full understanding of the whole process of direct selling business in Oriental Indoor, PIP (Input/Process/Output) model is used. Figurer . 0 describes the whole conceptual framework in which becomes the central theme, the focus, the main thrust of the study. It serves as the guide in conducting investigation. The input describes the problems encountered on the existing manual practices that a multi- brand selling outlet is using for monitoring of the sales, credits and inventory for its individual and group dealers. The input will be acquired from the data to be gathered from interviews conducted with the distributors of Direct Selling Brands. Questioners for direct selling distributors, individual dealers of these distributors ND direct selling brand/branch managers.. Advantages of current Automated System of Direct Selling Branch available and operational here in Oriental Indoor will also be taken into account. Such inputs will be process to assess the need for the development of an Automated Sales, Credit and Inventory System for Direct Selling Distributors. These inputs will also be processed to create a unified process that can be applied by the Distributors in handling and monitoring multiple direct selling products that’s under their outlets. Designing the system is to provide accuracy for ales, credits and product inventory to avoid errors in existing manual process of the said outlets. These inputs are generally considered in the formation of the automated system on which will help direst selling distributors in monitoring individual and group sales, credits as well as product inventory. D. OBJECTIVE OF THE STUDY General objective of the study To design an automated system for the monitoring of sales and credits of each individual of group dealers, monitoring of product inventory that will be used by any multi-brand direct selling distributor in Oriental Indoor. Specific objective of the study To find out the benefits existing automated processes of direct selling brands/branch in monitoring their group and individual credits and sales. To identify the problems encountered by the multi-brand direct selling outlet on manual monitoring of their group and individual credits and sales. To provide a unified practice in monitoring credit and sales of dealers registered under multiple Direct Selling Brands. To develop a reliable and efficient credit, sales and inventory monitoring system that will be used by any multi-brand direct selling outlets in Oriental Indoor To determine the acceptability of the proposed automated system This study will benefit the following: Outlet Managers/Distributors Automated credit, sales and inventory system for direct selling distributors can make transaction on dealers more reliable. The proposed system will also provide accurate sales inventory by providing individual or group sales report monthly. This system also serves accurate credit inventory by the use of credit statement by the distributors. With this report the direct selling distributors can gain control over the credit limit of group or individual dealers. Individual Dealers The proposed system can provide the dealers with their individual credit report so us for them to monitor their own credits. Implementing the system that monitor their own credit and sales that will help them make their own strategies. Proponents It will enhance their skills and knowledge throughout the development of the study. Future Researcher This study will be significant to other researchers since this study can serve as a reference to the conduct of similar study. F. DEFINITION OF TERMS Direct Selling Brand – Company that uses direct selling method to distribute their products. Direct Selling Distributor – Dealers of direct selling brand that acquired their own set of dealers, on which is the main link between the direct selling brand/branch and individual dealers Outlet – the on which dealers under a certain direct selling distributor place their order and pay corresponding amount dues Credit – the amount of products ordered by individual dealers on which will be paid in full after 30 days. Previous product ordered Inventory – process of monitoring products that are coming in and going out Interview Guide Direction: Please answer the following questions as honestly as you can. . How do you transact with the dealers and customers? 2. Did you find any errors on your transaction procedures? Cite an example. 3. Comment on your transaction procedures regarding its reliability, speed and accuracy. 4. Describe the method on how you monitor the credits of your individual dealers? 5. Describe the process of your payment transactions for dealers due. 6. Describe the processes on how a dealer places his/her order? 7. Did you find any problems in accurately monitoring dealer’s credit limits using the manual process? . What are the reports that you need in monitoring monthly/quarterly and yearly ales 9. What are your current processes in monitoring the product inventory? 10. Are you using any computerized system in computing the credits and sales of individual dealers, If so please state the applications that you are currently using? 1 1 . Would you consider upgrading your current process of monitoring sales and credits so as to provide you a much more accurate and speedy transactions? Name: Designation: Gender: Date: General Directions: Put a check on the corresponding rating that you can think is most appropriate. Objective No. 1: To describe the existing sales and monitoring practices at your direct ailing outlet Legend: 4 – Strongly Agree (Very Serious Problem) 3 – Agree (Moderately Serious Problem) 2 – Fairly Agree (Slightly Serious Problem) 1 – Disagree (Not a Problem) Disadvantages (present procedure) 4 3 2 The manual process of monitoring sales and credits of dealers is laborious and difficult 2. The manual process of monitoring product inventory is laborious and time consuming 3. There are errors committed when checking the sales and credits There is a tendency to lose records while compiling order documents 5. Entry errors and computation errors are likely to be committed. Objective No. 2: To determine the advantages of the propose Automated Credit, Sales and Inventory System 4 – Strongly Agree 3 – Agree 2 – Fairly Agree 1 – Disagree Advantages (proposed system) 4 An automated sales monitoring system is essential in reducing errors committed in recording. An automated credit and sales monitoring system will facilitate transaction faster. An automated inventory monitoring system is easier to manage. 4. An automated inventory, credit and sales monitoring system provides additional records security in terms of providing redundant soft and hard copy of documents An automated inventory, credit and sales monitoring system is acceptable and more reliable than the existing manual practices Questionnaires for Direct Selling Dealers The manual practice of monitoring individual sales and credits of dealers is laborious and difficult The manual practice of ordering product from outlet is laborious and time The manual practice of checking product availability from outlet is time consuming An automated sales monitoring system is essential in reducing time consumed in checking individual sales and credit details. How to cite Introduction: Multi-brand Direct Selling System, Papers

Sunday, April 26, 2020

The structure of personality Essay Example

The structure of personality Paper Sport psychologists have been interested in whether athletic success in an individual can be predicted by measuring personality for a number of years. During the 1960s and 70s there was a wealth of research being undertaken with regards to this subject. This essay shall attempt to understand the development and structure of personality, then take a look at different methods of personality assessment and finally try to understand the extent to which athletic success can be predicted by personality. Firstly, it is required that we should try to understand what personality is before trying to understand whether athletic success can be predicted by measuring it. Actually defining personality can be very difficult as it is so broad. In 1971, Edwin Hollander described personality as a structure with a core, middle and an outer layer that is affected by the social environment around it. This can be seen in figure 1 below. The core (or centre of ones personality) is protected from the social environment and so is usually unchanging. This core can be described as a persons morals or basic beliefs. The middle section is the way in which we usually respond to different situations, these responses give suggestions about the persons core, as it is what usually happens. The outer layer is the part that relies on the circumstances we are in. As the environments we find ourselves in are constantly changing then this is the most changeable part of our personality; therefore it may bear little resemblance to our central core (Horn, 1992). We will write a custom essay sample on The structure of personality specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The structure of personality specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The structure of personality specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hollander (1971) then went on to define personality as the sum total of the individuals characteristics which make him unique. This view looks at one aspect of personality that most psychologists would agree with, that it is unique to the individual. However there are those psychologists who see personality as a set of traits possessed by an individual and therefore enable this individual to act in a certain, consistent and predictable way (trait theorists). On the other hand there are those who believe that a persons behaviour is determined by the situation they find themselves in, therefore we would need to understand the situation before trying to predict the behaviour (state theorists). There are also those who believe that personality is a combination of both these two approaches and so depends on the persons core and also on the situation (interactional approach) (Woods, 1998). Firstly the trait theory implies that personality can be described as different traits belonging to individuals. These traits are frequently visible in an individuals behaviour so therefore knowing these traits can help to predict a persons behaviour. The most famous patrons of this theory are Eysenck and Cattell. Cattell identified 35 different traits that he believed described personality. Eysenck concentrated on related traits and grouped them together in two ways. He called these, two dimensions of personality and suggested that they had a biological basis. These dimensional traits were split into neuroticism-stability and intraversion-extraversion (Woods, 1998). The state approach or situational approach contends that personality is not a stable core but that it is built up out of our influences and experiences in society. Walter Mischel (1968) has done some research on personality and has found that individuals behaviour cannot be predicted through knowledge of their core traits. He believes that it is the environment or situation that can influence or dictate a persons behaviour. The basis for this argument is that we learn and so develop our personality through modelling and reinforcement. The third approach, interactional, takes into account a lot more than just situations or the core personality traits. This approach anticipates that when situational factors are strong then they are more likely to affect an individuals behaviour than any personal factors will. Likewise, when situational factors are not strong then personality is more likely to play an important role in influencing a persons behaviour. There are various methods of personality assessment such as rating scales, unstructured projective tests and questionnaires. A lot of these, however do not specifically concentrate on measuring personality traits in athletes and are more often used in clinical psychology (Cox, 2002). Firstly, rating scales require the use of a judge who observes an individual in a particular situation. The judge would use a checklist in order to record information relevant to assess the persons personality. These results can be quite reliable providing the judge has been well trained. There are essentially two ways in which the judge can assess personality using rating scales, these are during an interview, or with the observation of performance. Projective procedures may also be used to identify traits and reveal information about underlying motives in an individual. This procedure allows the subject to reveal their inner feelings through unstructured tasks. The main assumption when conducting these tasks is that if the individual being questioned does not think that there are any right or wrong answers then they are more likely to answer them truthfully and openly. Among these tests are the Rorschach Test, and the Thematic Apperception Test. There are other tests within this method of testing, however these are the most commonly used projective tests. Within the group of questionnaire tests there are two which have been used by sports psychologists in sports related research with athletes, these are the Minnesota Multiphasic Personality Inventory (MMPI) and Cattells Sixteen Factor Personality Inventory (Cattell 16 PF). The MMPI uses a series of true-false questions in order to measure certain personality traits and conditions such as depression. The 16 PF measures 16 factors (traits), and how much of each, that Cattell though were descriptive of personality (Horn, 1992). Other methods of measuring personality include, the Test of Attentional and Interpersonal Style and the Profile of Mood States, however these tests do not directly relate to sport or physical activity and are more general, covering attentional styles and moods (Weinberg Gould, 1995). There are, however, sport related personality / psychological inventories such as the Athletic Motivation Inventory (AMI), the Winning Profile Athletic Instrument (WPAI) and the Troutwine Athletic Profile (TAP) (Cox, 2002). Other examples include, the Sport Competition Anxiety Test that measures competitive trait anxiety, the competitive State Anxiety Inventory-2 to measure precompetitive state anxiety and finally, the Trait-State Confidence Inventory to measure sport confidence (Weinberg Gould, 1995). So, using these methods of personality assessment is it possible to predict athletic success in individuals? Cox (2002, p163), states that no scientific study to date has shown a strong statistical relationship between personality variables and athletic ability. Weinberg Gould (1995) suggest that it would be misleading and unethical to make predictions about an individuals behaviour based on these tests. Even valid tests may still have misleading errors when looking at results. These could be caused by individuals not understanding questions properly or perhaps the subject wants to appear calm and cool before a match to impress the coach and so in her precompetitive anxiety test she may answer the quest ions in a more desirable way (Weinberg Gould, 1995). Morgan (1980) published an article explaining that many sports psychologists are in debate over the credibility of personality research. Some believe that positive and accurate predictions can be made about sport performance from the personality tests. Believers of this view are said to be credulous, and may well use this information to predict athletic ability. On the other side of the argument are those who tend to be sceptical, brushing aside the idea that athletic ability can be predicted by personality tests (Morris Summers, 1995). Horn (1992) explains that there are no consistent findings in the research conducted on personality to show that athletes possess a general personality and that this differs from that of non-athletes. However, Vealey (1986) notes that personality differences between successful athletes and less successful athletes have been found in mood states, cognitions and coping abilities, as opposed to more enduring personality traits (Morris Summers, 1995). In conclusion, it can be seen that the structure of personality is so broad that it can be difficult to define but that there are theories that have been agreed upon by numerous psychologists and sports psychologists alike. There are also a wide variety of methods of personality assessment that can be used in sports related settings and also in sport specific settings. Finally, these tests cannot discover champions, however it is possible to use them as a tool in which to help the athlete become more successful, by finding weaknesses and working on them in practice.

Wednesday, March 18, 2020

Nokia Corporation Strategic Management

Nokia Corporation Strategic Management Introduction I have chosen Nokia Corporation as the company to write about in this assignment. Nokia Corporation is based in Keilaniemi, Finland and is, by far, the largest manufacturer of mobile instruments in the world. There are other fields that the company is engaged in, such as multimedia and networking.Advertising We will write a custom essay sample on Nokia Corporation Strategic Management specifically for you for only $16.05 $11/page Learn More Nokia Corporation has been in the telecommunications field since the last 50 odd years. But prior to venturing in the telecommunication field, Nokia had tried its luck in various sectors such as paper mill, rubber boots, car tyres, electricity, televisions etc. Presently, the company has its manufacturing facilities across the globe in various European and Asian countries. Nokia Corporation’s logo, ‘Connecting People’, is tantamount to its line of business. According to Datamonitor, Nokia â€Å"employs about 129,355 people. The company recorded revenues of â‚ ¬42,446 million ($56,363.6 million) during the financial year ended December 2010 (FY2010), an increase of 3.6% over 2009† (Datamonitor, 2011). Nokia Corporation can be considered as the pioneer in mobile technology. â€Å"On July 1, 1991, Finnish Prime Minister Harri Holkeri makes the world’s first GSM call, using Nokia equipment. And in 1992, Nokia launches its first digital handheld GSM phone, the Nokia 1011† (Nokia). In order to have a better understanding about the company, it is always better to do a SWOT Analysis. SWOT Analysis of Nokia Corporation Strengths of Nokia Corporation Well equipped research and development department. World’s first GSM call was made from a Nokia instrument. Largest manufacturer of mobile phones with manufacturing facilities in not less than 15 countries worldwide. Largest marketing network. Follows the ‘Diverse Workforce Management’ policy. Nokia products are marketed in not less than 160 countries worldwide. Nokia has a strong financial base. Better re-sale value as compared to other brands. Weaknesses of Nokia Corporation Profits of the company dropped by almost 40% in the year 2010. In spite of global presence, Nokia Corporation does not have specific presence in the United States of America. The same is the case in Japan though the reason is greater competition from local brands such as Panasonic, Sharp etc. In India Nokia has an appreciable presence but the after sales service is not up to the mark. Some of Nokia’s products are not compatible with the available software. Pricewise, Nokia mobiles are costly as compared to Chinese mobiles. Opportunities of Nokia Corporation Nokia Corporation entered into a joint venture with Germany’s Siemens and as such now there are greater opportunities for the company to expand in the hitherto neglected European markets. Nokia has specific presence in t he Asia Pacific region and it is encouraging that this particular market is one of the fastest growing ones. Nokia mobiles are stylish and colourful. This feature is liked by the younger generation. There is tremendous scope for Nokia in developing countries. There is an incessant growth in the telecommunication industry. Threats of Nokia Corporation Due to the launch of several Chinese brands, Nokia’s monopoly in the mobile market has started to diminish. Other brands like Apple etc. have introduced mobiles with better and more user-friendly software. Due to a variety of choices available in the market, customers have more and better options. Past, Present and Future Position of Nokia Corporation Nokia Corporation ruled the mobile market for about 14 years but due to its not paying attention to the emerging competition from brands like Apple and Samsung, there has been a drastic drop in its sales. Initially, Nokia provided its customers with value for their money. Nokia h andsets were considered to have the latest technology. When Apple introduced the Android phones, Nokia did not suffer much because the Android phones were meant for high-end customers whereas Nokia phones were meant for the masses. But unfortunately, the different models launched by Nokia had only some minor changes and since the customers wanted something different, Nokia started losing ground.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More During this period, Samsung also launched its Android phone but with a difference and at a lesser price. â€Å"All these factors created an opening for Samsung which gave the public exactly what they wanted – variety of prices in the smart phone segment, with touch screens, with android and with fabulous marketing plan† (Bhasin, 2012). As a result, Samsung took over the number one position in mobile phones and it is expected to be there until Nokia Corporation comes up with some innovative features in its mobile phones. Following is a table depicting the comparison of sale of mobiles using different operating systems: â€Å"Looking at the present scenario, Nokia has started to make efforts to enter smart phone market by collaborating with Microsoft and bring its smart phones to the market, with Nokia Lumia 800 being the recent one in the stable† (Raina, 2011). Market share of Nokia According to Gartner, â€Å"Nokia’s share of the mobile phone market dropped to 25 percent in the first quarter of 2011, the lowest for 14 years, down from 30.6 percent at the same time last year† (as cited in Globaltimes, 2011). Talking about Nokia’s market position, Gartner further reported that â€Å"It is still ranking well ahead of second place Samsung, which holds 16 percent, followed by LG in third with 5.6 percent, Apple in fourth with 3.9 percent and RIM with 3.0 percent† (as cited in Globaltimes, 2011). Alex Webb reported that â€Å"Nokia, the world’s biggest mobile phone maker, reported that first-quarter profit fell as it continued to lose market share to competitors† (Webb, 2011). Target Market of Nokia Initially, Nokia did not pay much attention to the European and the US markets but as mentioned earlier in the paper, it entered into a joint venture with Germany’s Siemens and as such now there are greater opportunities for the company to expand in the hitherto neglected European markets. But the main area that Nokia is paying attention is the Asia-Pacific region, to be more specific, India and China. Both these are developing countries and as such there is a lot of potential in these markets.Advertising We will write a custom essay sample on Nokia Corporation Strategic Management specifically for you for only $16.05 $11/page Learn More Marketing Strategy and Strategic Marketing Plan of Nokia â€Å"Nokia has un veiled a ‘youthful’ and ‘revitalised’ marketing strategy, using the internal strap line ‘live adventure everywhere’ for the launch of its debut windows phone devices as it looks to reclaim its position at the top of the smart phone market† (O’Reilly, 2011). The following are the main points of Nokia’s marketing strategy (Source: www.authorstream.com). Focused on handset manufacture only Enhance product portfolio Increase distribution channels Adjust preferences for specific markets Customer satisfaction Focused on replacement Increase commitment to emerging market Improve collaboration on designs Ensure accountability and quality Aggressive pricing (Source: www.authorstream.com) Nokia’s strategy is to â€Å"Create irresistible solutions through vibrant ecosystems with our partners, user experience at the heart of all we execute, intensify pulse on consumer needs, bringing the best devices to all markets, smart cont ext aware services with people places† (Nokia, 2009). Analysis of Samsung and Apple â€Å"Midway through the fourth quarter earnings season, it’s becoming apparent that while Apple (NASDAQ:AAPL) had a record breaking quarter with 37 million iPhone sales and Samsung did nearly as well, most other handset makers are struggling or facing stagnation† (Goldstein, 2012). Goldstein further suggests that â€Å"Analysts point to the unique attributes that have buoyed Apple and Samsung, including their access to components, scale, brand recognition and overall product execution† (Goldstein, 2012). One of the major advantages that these two companies have is that all the components are manufactured indigenously. Both the companies have invested huge amounts in their research and development programmes. Another advantage that these two companies have is the instant delivery of products in the markets. Apple’s iPhone and Samsung’s Galaxy range have creat ed a brand name of their own. Key competitive factors between Nokia, Apple and Samsung For comparison purpose, we shall consider the latest models of each company i.e. Nokia’s Lumia 800, Apple’s iPhone 4S and Samsung’s Galaxy S2. Factor Nokia Lumia 800 Apple iPhone 4S Samsung Galaxy S2 Winner Design Basic design of Nokia N9. The material used is polycarbonate that makes the body light weight. Almost similar to that of iPhone 4 but there have been major improvements in the downloading speed. Designed sleekly with only one button (the home key). Samsung Galaxy S2 Screen 3.7 inches, clear black OLED screen, Gorilla glass 4.3 inches, AMOLED plus technology 3.5 inches, retina display, Samsung Galaxy S2 and Apple iPhone 4S Camera 8 MP 8 MP 8.1 MP Samsung Galaxy S2 Processor Qualcomm MSM8255 Dual core A5 1.2 GHz dual core AARM Cortex A9 iPhone 4S Battery 1450 mAh. 265 hours standby with 2G and 335 hours standby with 3G Li-Ion Li-Ion 1650. 710 hours standby with 2G and 601 hours standby with 3G Samsung Galaxy S2 and iPhone 4S Price (without contract) $699 $749 $600 Samsung Galaxy S2 Conclusion The chart clearly shows that Samsung Galaxy 2S is the clear winner based on most of the factors. If Nokia wants to retain its top most position, it has to work hard on various aspects such as pricing, innovation, customer satisfaction, after-sales service etc. The management of Nokia Corporation has to evolve a long term business strategy and implement it religiously. It’s beyond doubts that Nokia is a giant company and can sustain the competition in a healthy manner.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The brand Nokia has been the favourite of consumers since long and an emotional bond has been created. It’s only that new and innovative products have entered the mobile market that people have diverted their attention. But if Nokia maintains the innovation that it has shown in Lumia 800, the time is not far when Nokia will retain the top-most position. The only thing required is positive approach and value for money to the end-users. References Bhasin, H. (2012). Nokia loses its top position after 14 years to Samsung. Retrieved from marketing91.com/nokia-loses-top-position-14-years-samsung/ Datamonitor. (2011). Nokia Corporation – SWOT Analysis. Retrieved from researchandmarkets.com/research/e2b6c5/nokia_corporation Globaltimes. (2011). Nokia’s share of market slips down to 25%: Gartner. Retrieved from globaltimes.cn/business/world/2011-05/657066.html Goldstein, P. (2012). Analysis: Why Apple and Samsung are killing it in the smart phone market. Retrieved from fiercewireless.com/story/analysis-why-apple-and-samsung-are-killing-it-smartphone-market/2012-01-27 Nokia. (2009). Nokia’s vision of the future. Retrieved from nokia.com/NOKIA_COM_1/About_Nokia/Company/Vision_and_Strategy/pdf/NokiaStrategy10.pdf Nokia. (n.d.). The Nokia Story. Retrieved from nokia.com/global/about-nokia/company/about-us/story/the-nokia-story/ O’Reilly, L. (2011). Nokia reveals youthful global marketing strategy. Retrieved from marketingweek.co.uk/nokia-reveals-youthful-global-marketing-strategy/3031339.article Raina, R. (23012). Why Nokia lost its market share. Retrieved from marketing91.com/nokia-lost-market-share/ Webb, A. (2011). Nokia profit declines as market share falls. Retrieved from telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/telecoms/8466235/Nokia-profit-declines-as-market-share-falls.html

Monday, March 2, 2020

How to get rid of the negative way of thinking

How to get rid of the negative way of thinking How to get rid of the negative way of thinking Have you ever thought that nothing seemed to go your way? Our mistake is that we always expect something disappointing to happen. We get exactly what we are thinking about. Modern people are so used to the negative mindset, that it seems that discouragement surrounds us all the time. The negativity is out of our control! It shouldn`t affect us so much. We have to switch on positive thinking and stop the influence of the negative energy. Try to nurture the positive mindset, removing the lack of optimism and putting yourself in the positive and peaceful frame of mind. You are the only person who is responsible for your own happiness. You will be definitely happy and successful, if you make yourself sure, that you can overcome everything. How to incorporate a positive mindset on a daily basis? Get ready for a positive change It is very important to assess your thinking and understand all the benefits of being a positive thinker. Try to write a list of what was special and unusual about the present day. Start charting all your achievements and keep a diary to reflect your thoughts. Surround yourself with everything positive Surround yourself with people, who think in a positive way and can teach you something. Read and watch everything that can inspire you and make you happy. Use various CDs and self-help books to learn how to feel yourself much better. Combat the negative thoughts Identify and become more aware of your automatic negative thoughts. Try to move them right out of your head. Try to find out, what caused them and what stimulates your negativity. Start to challenge your negative thoughts and replace them with the positive ones. Stop thinking, that you are personally to blame for everything, that goes wrong in the world. Always remember, that every situation has both its positive and negative side. Avoid catastrophizing. Start to live an optimistic life Give yourself time to change and don`t let yourself to fall back into the negative way of thinking. Become physically positive, changing you bodily habits in a positive way. It is very important to be mindful about your daily activities and choices. It will definitely make you feel happier. Express yourself, exploring your creative side. Communicate with positive people in order to feed your own positivity. Set meaningful goals and work hard to achieve everything you want. Always make time for fun and laughter. Believe in yourself Visualize all positive results in your mind. Raise your expectations.   Embrace the ‘I can’ attitude. You will definitely override the bad days, if you believe in your powers – power to change your way of thinking and power to change your way of life. It is your choice to have a positive outlook. If you don`t know, how to find the way out, just color your day with more hopeful and brighter approaches. Your worries and obstacles will be definitely transformed into solutions and possibilities. Positive thinking has a lot of benefits.   Your physical and mental well-being will be better and the resistance to the common cold will be greater. Your life span will increase and the chances of distress and depression will be lower. So, just embrace a positive mindset! Try to find everything positive and pleasant in every day of life. A positive attitude is the critical factor for your fulfilled life and success. Remain grateful even if you face disappointments, stay faithful even when all is hopeless. Give love even if you are unappreciated and trust in the power of positivity even in times of hardship.

Saturday, February 15, 2020

Facilities Management Essay Example | Topics and Well Written Essays - 2750 words

Facilities Management - Essay Example Factors Influencing Growth of Facility Management. 7 2.5. Facilities Management Transformation 8 2.6. Support Service Facilities Management at HSBC 8 3.0. Facilities Management Strategy 10 3.1. Facilities Management Development Strategy 11 3.2. Strategic Analysis of Facilities Management 11 3.4. Developing Solutions 12 4.0. Strategic Implementation 12 5.0. Conclusion 13 6.0. References 14 HSBC (Hong Kong Banking Corporation Limited) 1.1. Introduction HSBC is has its headquarters in London and is among the largest banking and financial services organizations in the world. Its international network comprises or close to 8, 000 offices in more than 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In the United States alone, HSBC has more than 460 bank branches and has its listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges. The shares at HSBC are held by over 220,000 shareholders in 132 countries and te rritories. With respect to the New York Stock Exchange, the shares are traded in form of American Depositary Receipts. On close observation, it is clear to note that HSBC provides a comprehensive range of financial services to close to 89 million customers through four global businesses. These constitute: Retail Banking and wealth Management (prior referred to as Personal Financial Services); Commercial Banking; Global Banking and Markets; and Global Private Banking. 1.2. Background Information HSBC Private Bank is the marketing name for the private banking business. With its established presence in virtually every financial market in the world, HSBC possibly has the most valuable place in multinational banking giants. HSBC has many facilities to the distinguished customers in Retail and Wealth Management, as well as commercial bank offering financial services to small, medium and middle market enterprises. HSBC was founded in Hong Kong Shanghai in 1865 and the banking facility rega rds Asia as its most crucial market region; with America, Asia Pacific and Europe each represent a third of its business. HSBC offers the following financial services to its customers; Customer’s personal financial services. Current and savings accounts. Mortgage Car Financing 1.3. Objectives and importance of Study The main objective of this study is to develop a facilities management strategic framework for HSBC support services with respect to the contracts to other companies to make the service delivery effective. With greater insights in the contemporary world towards the improvement of the global economy, the world has been rocked by major financial crisis in the recent past orchestrating for strategic measures to ensure that the global economy remains well functional. The main focus is aimed at the transformation strategy for Facilities Management in the public sector. 1.4. Organizational Framework of HSBC HSBC organizational structure is specially designed to be dynam ic and customer focused. On the same note, it seeks to ensure effective control, supervision and enhance consistency in all standards across the organization and align all areas of operations to achieve overall organizational objectives. HSBC organizational structure is divided into six principal groups namely: - Retail Banking. The Retail Banking Group is in charge for the products and services for retail customers and small enterprises including various credit products, liability products, distribution of third party investment and

Sunday, February 2, 2020

Communication Research Assignment Example | Topics and Well Written Essays - 1750 words

Communication Research - Assignment Example 2). Qualitative research on the other hand entails a process of inquiry which enables the researcher to understand the social or human issue confronting the society and enables the analysis of this complex phenomenon through a holistic perspective and reporting of detailed views of those involved i.e. the informants/ participants in the study in a natural setting (Cresswell, 2002: 2). For the purpose of this study a qualitative research design is proposed since it offers a wider platform for the researcher to understand and explore the topic of study by methods which help in gathering information that help in understanding one’s qualitative understanding (Guba and Lincoln, 1998). Qualitative research entails several methods of inquiry for analysis such as biography, phenomenological study, grounded theory, ethnography as well as case study. All these types of method afford the researcher in thoroughly exploring the topic of the study and understand the meaning and intentions o f the participants. For the purpose of this study the case study methodology is proposed whereby some key blogs will be selected and its impact on the traditional mainstream media will be observed and analysed. This method is chosen to avoid a mere theoretical interpretation of the phenomenon and engage in a practical discussion thorugh application of case studies that help in supporting the analysis. The blogs will be carefully chosen based on various parameters number of readers, number of views, types of topics dealt with etc among others. References: Creswell, J. W. (2002). Educational research: Planning, conducting, and evaluating quantitative and qualitative approaches to research. Upper Saddle River, NJ: Merrill/Pearson Education. Guba, E. G. & Lincoln, Y. S. (1998). Competing paradigms in qualitative research. In Norman K. Denzin & Yvonna S. Lincoln (Eds.), The landscape of qualitative resea